Analytics
Automation
Gluten-Free Hub EU v 2.0
In the past two weeks, we delivered a complete platform upgrade: from new CMS functionality, QR systems, and advanced UTM tracking to full GA4 integration and a redesigned homepage. The result is a connected ecosystem that bridges the physical world (locations, events, posters) with the digital Hub — automated, structured, and ready to scale across Europe.
Leto
2025
Obseg dela
CMS development, GA4, QR system, design redesign
Časovni okvir
2 weeks
Explore the Project
This project started as a small upgrade but quickly evolved into building a true digital platform. Gluten-Free Hub is no longer just a website, it is a connected system linking physical touchpoints, online analytics, and real-time management. The project required strategic thinking, iteration, improvisation, and precision to create a smooth, autonomous, and professional ecosystem.
What We Did
We built a new CMS section called “Activities,” giving the Hub a dynamic layer. This is not a traditional blog, but a live feed of promotions, events, partnerships, and local initiatives. It brings movement and balance between information and visual flow, and can now be managed almost entirely independently.
We implemented full Google Analytics 4 integration with precise tracking across clicks, scroll depth, QR sources, traffic channels, and campaign attribution. After resolving configuration limitations and “ghost traffic” issues, the Hub now measures behavior accurately, including real-time performance insights.
To improve campaign tracking, we structured a standardized UTM system used across Facebook, QR codes, and email campaigns. Every link is now traceable and clearly categorized, enabling precise insight into traffic sources and campaign effectiveness.
We developed a bulletproof QR + UTM generator system in Google Sheets, allowing the team to instantly generate QR codes tied to custom tracking parameters. Within seconds, analytics can identify exactly where each visit originated, whether from an event, location, or promotional material.
After connecting all systems, we redesigned the visual layer of the Hub: a new homepage, improved vendor cards, optimized FAQ and CTA structure, and a clearer user journey. The platform is now faster, more transparent, and functions as a true digital ecosystem rather than a static informational site.
Project Results
New dynamic CMS section “Activities” bringing the Hub to life
GA4 integration with precise QR, social, and campaign tracking
Bulletproof QR & UTM generator (code ready in 5 seconds)
Clear visibility into what works and where visitors come from
Redesigned homepage, vendor cards, FAQ, and CTA structure
HubEU operates as a scalable digital ecosystem ready for EU expansion
BUILD YOUR DIGITAL PRESENCE.
FAQ
Questions Before You Start?
Clear answers to help you understand our process, timelines and what to expect when partnering with NEVO.
What does a typical Framer project timeline look like?
Most projects are completed within 1–4 weeks, depending on scope and complexity. We follow a structured framework to ensure clarity, speed and smooth execution from strategy to launch.
Do you only work in Framer?
Yes. We build exclusively in Framer to deliver faster performance, cleaner architecture and long-term scalability. Our focused approach allows us to move quickly without compromising quality.
Do you offer ongoing support after launch?
Absolutely. We provide post-launch support, optimization and long-term collaboration options. Many of our clients continue working with us as their dedicated Framer partner.
How do you structure pricing?
Each project is scoped individually based on goals, complexity and growth requirements. After an initial strategy call, we provide a clear proposal outlining scope, timeline and investment.
Who do you work best with?
We partner with growth-focused startups, scaling service businesses and established brands modernizing their digital presence. If you see your website as a growth asset, we’re a strong fit.