What We Did

We built a new CMS section called “Activities,” giving the Hub a dynamic layer. This is not a traditional blog, but a live feed of promotions, events, partnerships, and local initiatives. It brings movement and balance between information and visual flow, and can now be managed almost entirely independently.

We implemented full Google Analytics 4 integration with precise tracking across clicks, scroll depth, QR sources, traffic channels, and campaign attribution. After resolving configuration limitations and “ghost traffic” issues, the Hub now measures behavior accurately, including real-time performance insights.

To improve campaign tracking, we structured a standardized UTM system used across Facebook, QR codes, and email campaigns. Every link is now traceable and clearly categorized, enabling precise insight into traffic sources and campaign effectiveness.

We developed a bulletproof QR + UTM generator system in Google Sheets, allowing the team to instantly generate QR codes tied to custom tracking parameters. Within seconds, analytics can identify exactly where each visit originated, whether from an event, location, or promotional material.

After connecting all systems, we redesigned the visual layer of the Hub: a new homepage, improved vendor cards, optimized FAQ and CTA structure, and a clearer user journey. The platform is now faster, more transparent, and functions as a true digital ecosystem rather than a static informational site.